The Toronto-based instrumental outfit The New Deal doesn't want
to be a house band or a jam band. Keyboardist Jamie Shields, the
trio's spontaneous melody maker, human drum machine Darren Shearer
and the group's groovemeister, bassist Dan Kurtz, just want to
be The New Deal, an eclectic, danceable, improvisational, sample-sequencer-and-overdub-free
sound onto itself that unites both the house and the jam scenes.
I spoke with Shields right after the band and several similar-sounding
outfits were featured in a Spin magazine article by Richard Gehr,
author of "The Phish Book." In a Spin article about Phish a few
years back, Gehr brought attention to some of the then new groups
that the veteran jam band had spawned: moe., Ominous Seapods and
Moon Boot Lover. The national followings of all three bands immediately
mushroomed. The recent Gehr article, which also featured The Disco
Biscuits, Fat Mama, Sound Tribe, Sector 9, Lake Trout and Medeski,
Martin and Wood with DJ Logic, may have an even bigger impact.
Shields feels that the techno jam scene may be the music industry's
next big thing. But unlike most trends nailed with that catch-phrase,
the keyboardist thinks the union of improvisational rock and electronic
dance music will last because it can flourish as long as there's
people who want to dance to it. Given that house music goes back
to the late '70s and improvisational rock is even older, the techno-jam
scene has some pretty strong roots. Compound that with the technological
and financial ease of today and tomorrow's recording equipment,
and you've not only got the next big thing, you've got a sure thing.
For The New Deal and its fans, what's more fleeting is its
CD releases. So far, the band has released a limited run of two
sparsely packaged live discs on its own Sound and Light Records:
"This Is Live," a document of the trio's first real gig in early
1999, and "Live: Portland, ME 12/17/99," a killer show in the midst
of a New England blizzard. Once the 1,000 or so copies are of these
discs are sold, the band plans to move onto another release, much
like the feeling of a spontaneous New Deal performance: if you weren't
there, you missed out.
A third live disc will be released in the fall. The band's
studio debut, based on the spontaneous music composed at live shows,
will be readied once negotiations for distribution and representation
are ironed out. In the meantime, enjoy this enlightening and uplifting
chat with Shields. For more information about The New Deal, check
out www.sound-and-light.com.
How do you feel about all the attention The New Deal and some
of the other techno jam bands have gotten in Spin and Entertainment
Weekly recently?
Shields: The New Deal has worked hard in the past year or
so to play a lot and turn people onto the band that way. One thing
that the Spin article was able to do was to get people to check
out the band on their own. Some people are trying to hunt down some
shows. That helps us a lot, that recognition factor. It's been great.
Comment on how you've turned DJ-oriented house and breakbeat music
into a live experience.
Shields: It depends on who you ask in the band. If you ask
our drummer, Darren, he's all about trying to sound like a drum
machine with a human element. If you ask our bass player, he's all
about getting the most out of the same four or five notes. He can
play the same thing over and over and over, but he always plays
it with different inflictions, and he plays it with a different
feel all the time, where he may change one note up here and there.
To him, the bass is his job in playing house music or progressive
electronic music. And if you ask me, it's none of the above. I'm
all about trying to create a song on the spot. We're improvising
a lot on stage so it often falls to me to create that song right
then and there. So I'm probably the guy with the least amount of
electronic direction on stage when we play. I'm more a song-oriented
kind of guy. But the other two guys feel their responsibility is
to maintain that electronic groove.
But the house and breakbeat scene is mostly DJ-driven.
Shields: It's all DJ-driven. People do all their creation
in the studio and when they play live, there's no performance going
on. It's all a replication of the work these guys did in the studio,
which is the exact opposite for us.
The problem that the mainstream music industry has had with that
kind of music is that you really can't put a face on it. It's not
Britney Spears. It's not Bruce Springsteen. But you guys are a band
and you play instruments. And the irony of this kind of music is
that there's a portion of it that is called drum and bass, but you
don't really go see somebody play the drum and bass unless they're
going to see a band like The New Deal. So you're putting a face
on this stuff.
Shields: I agree with you 100 percent, but it goes even deeper
than that. With regard to the live experience, people like to have
an interaction with the performer one way or another.
At least American audiences do.
Shields: Most audiences do at a very base level. If you walk
into a venue and you spend your entire time staring at some guy
who's spinning a record, there's no real interaction between the
performer and the audience. But if you have guys playing, you are
obviously vibing on what the audience is doing, then that creates
some kind of nuclear reaction where it gets bigger and then bigger
and bigger and bigger. People completely get off on that when they
see The New Deal because they know that we're feeling what they're
feeling and we're trying to throw it back at them yet again. A DJ
can't change what he's playing on the spot, whereas a live band
can.
Given that, do you think what you're doing and what The Disco
Biscuits, Sector 9, Lake Trout, Fat Mama, Medeski, Martin and Wood
with DJ Logic and the other bands featured in that Spin article
are doing, could be, for lack of a better phrase, 'the next big
thing.'
Shields: I think so, yeah, in a couple of ways. It could be
the next big thing because what else is there to be the next big
thing? And you could look at it in a more positive way, which is
that there's a lot of good qualities about these types of bands
that could make them ... But the next big thing has a negative connotation
to it. It implies that it doesn't last. This kind of music is going
to last. This is not swing.
There's a revolution that has been happening in music in the last
five years based on the availability of recording equipment for
anybody to make records, the availability of being able to produce
those in somewhat of a mass capacity. I mean 500 copies. These DJs
can get a computer system set up to cut albums for under three grand.
Then they just have to pay for supplies.
Shields: Right. Because it's so simple now, there's a huge
rise in that now everybody's a DJ. But that's a good thing because
with more people that do it comes more people that will last. That's
a long-lasting thing. There's kids out there who've never seen a
live band, yet they go to see music all the time.
At a rave.
Shields: Exactly. So to me, these bands have a long-lasting
appeal because they're taking what I think is going to be around
for a very long time, and that is dance music. It may not be as
trendy as it is becoming right now, but it's going to be around
forever. The bottom line is that people like to dance. If there's
going to be a lot of people making dance music, then there's going
to be bands out there. If there's people out there to dance, there's
going bands out there making dance music.
My theory is two-fold. One, the music industry already has hooked
the youngest radio listeners through these teen-pop acts which are
very hip-hop-oriented. When they outgrow that, they'll want something
meatier to bite into. Then add in the fact that it is what they
grew up with, a live act rather than a DJ, and you've got the Britney
Spears fans of today becoming The New Deal fans of tomorrow.
Shields: Absolutely. It's not a new thing anymore. They listen
to that music and there's a dance element for sure. Sadly, that's
the only dance element that gets on the radio nowadays. But I'm
sure The New Deal and The Disco Biscuits and those other bands aren't
fresh off the boat. They know what side their bread is buttered
on in regards to radio play. They know who's going to play them
and who's not. So anybody who harbors any surprise that KROQ in
L.A. is not playing The New Deal has got a little learning to do.
Those guys play the kind of dance music that is three minutes long,
has a verse and a chorus and a solo. This is the kind of dance music
that these kids grow up on, and, hopefully, they grow out of it,
but they stick with dance music.
This recording equipment that you mentioned. It's not just for
DJs. The bands are tapping into it too. But does the band have to
have a technology base or could a conventional Rolling Stones-type
band tap into it?
Shields: Well that question can be applied to writing music.
Do you have to have the technical understanding of music to write
a good song? The answer is no you don't. In regards to recording,
it's about being creative. For a lot of DJ stuff and people that
are more sample-oriented -- The New Deal doesn't use any samples
-- but for people who are more sample-oriented, you don't need to
know how to use the sampler. It's really easy to use. Anybody can
use them.
Take a guy like Danny Elfman, who wrote the Batman series,
all the music to The Simpsons, all the Tim Burton movies. That guy
doesn't know how to write a note of music. He can't tell you the
difference between a C and a G, but he's written some of the most
innovative and compelling movie soundtracks in the last 10 years.
So who's to say? You've got people like DJ Shadow, who's never used
a computer in his life. He uses standard recording equipment and
again, he creates compelling and very innovative music. Knowing
the technological stuff I'm sure helps, but at the same time, it
could be hindrance. If you know already what you can't do, then
your limitations are in front of you.
You have two live CDs out already. They're both live. They have
very sparse packaging. They're sold via the Internet and shows on
a limited basis. Comment on that unusual approach to releasing records.
Shields: That's the ethic of The New Deal's performance: once
it's been performed, it's never going to be performed that way again
because a lot of the show that we do is improvised. We like to feel
that each show is special. Our first album was our first show ever.
We happened to tape it by chance. We were like, 'Oh, there's a tape
machine.' We recorded it to cassette. And we taped it just so we
could listen back to it. And we listened back to it and I was blown
away. I was just floored. As a result, we felt the need to put this
out. We didn't think, we're going to release this 75-minute CD with
a bunch of improvised instrumental pieces and become stars. It was
all about getting this music that we were very proud of out to our
friends and to people who might enjoy it. That worked far better
than we ever imagined. We touched a nerve with a lot of people who
were into this kind of music.
With our second one, the ethic still applied. We wanted to start
releasing shows that were special to us. You make them limited editions
so it's much like show itself. It will soon be gone forever and
you were either at the show or you weren't. So you either bought
the CD or you didn't. You don't have a chance later on. You have
to partake in that experience as it comes to you or it's gone forever.
Our second CD is an EP. We're releasing another one soon. We run
a record company called Sound and Light Records. What this is something
called The Sound and Light Live Series of shows that we're particularly
proud of or maybe had some sort of turning point in the band's musical
direction.
With the first one, it was a complete surprise. The soundman brought
us tapes and said, 'Here, I taped your show.' We were like, 'Cool,
thanks.' And he taped it on other people's demo tapes. It was pretty
funny. Then we left the tapes in Portland, Maine, at a Holiday Inn
there. We didn't realize it for two weeks. We were like, 'I thought
you had the tapes. No, I thought you had the tapes. No, nobody had
the tapes.'
How'd you get them back?
Shields: The hotel was like, 'Yeah, we've got them right here.'
We were like, 'Wow, cool.' It's one of those many situations were
the stars were in alignment. There's been a number of them and that
was yet another one.
The second CD was in Portland, Maine, in a snowstorm in December
'99. There were about four people there. The third one is from April
from a place called Guelph, Ontario. And again, that was just a
show that we were like, 'Wow, good show.' That'll be out in about
a month.
Will you ever release a studio album?
Shields: There's a lot of action going on with The New Deal
right now. We're going to be able to do things on a larger scale.
One thing we're going to do is record our shows on 24-track so that
it sounds really good. We'll be able to take it into the studio.
The performance is live because that's where we play our best, but
the sounds themselves will be studio. They'll be really clean and
precise and won't sound like a live show. It will be a live performance,
but it won't sound like one.
When do you think that will happen?
Shields: That'll probably start happening in a month or so,
when we start doing some longer tours.
When do you think it will come out?
Shields: It's tough to say. The process of recording it will
be simple. We'll just step out and play a show, but the process
of mixing it, sifting through all the shows and finding the best
bits, that's going to take a while. I wouldn't see that coming out
for a while.
Will that come out on Sound and Light?
Shields: Both the band and the label are in negotiations,
the likes of which I really can't get into. But we're taking this
to the next level with regards to both the band and the record label.
We'll have to move on that in order to get this studio record ready
to go. The kind of stuff that we need to do to tour at the level
that we want to requires a certain level of cash. W e have that
money, but at the same time, we need a steady degree of money coming
in. You have to partner up with someone who's got the dough. That
will enable us to do it. That's what we're dealing with right now.
Is that negotiation with a label or management?
Shields: It's both. There's a lot of label talk going and
there's a lot of manager type stuff going on. We control our entire
world. We direct everything that goes on in The New Deal, but the
only way that we can work with other people is if there contributors
as opposed to overseers. We've been dealing with finding people
that are more in a contribution mode than a supervisor mode.
You've got a show coming up opening for Electron, the techno side
project of Disco Biscuits bassist Marc Brownstein that also features
Biscuits keyboardist Aron Magner.
Shields: That'll be great. A lot of what we do is based on
personal relationships. There's a pretty close relationship between
me and Marc. I played with him in The Maui Project. Marc is a great
guy. He was kind enough to get us in on the show. He totally didn't
need to have us, but he wanted us to be on the show so we're completely
looking forward to doing it. It's going to be a great time.
Now while Disco Biscuits started out as a jam band that got into
techno, you've really marketed yourself as a "live progressive breakbeat
house" band and not a jam band. But since playing Berkfest last
year, the jam band scene has latched onto you like a bear to honey.
Comment on how you feel about this and why you decided to play Berkfest
again this year.
Shields: We decided to play Berkfest at that time because
it was a show. It was our first U.S. show ever. I knew from being
familiar with the jam band scene, having played in other bands in
the past, I knew in my heart ... I hadn't even heard of The Disco
Biscuits. I didn't know what they were or what they did and didn't
care. I didn't know. I just knew because we were playing almost
completely improvised music that the crowd would be into it. And
they were completely into it. They were blown away in fact.
So you'll approach both markets, the house market and the jam
band market.
Shields: Right. We play raves with purely dance kids who get
blown way too, who, had you told them that they were going to see
a live band, probably wouldn't have shown up. That's what we're
trying to change.
That's fascinating. Comment on that further, how you weave in
and out of the jam band and house/breakbeat scenes, drawing and
uniting fans from both.
Shields: The New Deal just plays The New Deal. We don't try
to play more house-oriented music or more jam band-oriented music.
We go and play the music that we've been playing since the beginning.
We've been improving upon it, of course, and changing things around,
but we've never stepped onstage and said, 'You know what? Let's
go for more a dance music set tonight' because we know if we start
second guessing the crowd, we're just going to end up wrong. So
we're like, 'Let's just go out and do what we do. Let's have the
confidence in the kind of music that we play to enable us to just
play that style wherever we go.' We're trying to create a New Deal
personality.
You're trying to create a new deal.
Shields: Yeah. We're trying to create a new deal. Exactly.
When people think of The New Deal, we don't want them to think,
'Oh yeah, The New Deal. That's a house band' or 'that's a jam band'
or 'they're a mix of house and jam.' We want them to think, 'Oh
yeah, The New Deal. Like 'They're the new deal.' When you think
of The Allman Brothers, you don't have to say they're a mix of boogie
and rock. You know it's The Allman Brothers' sound.
The trick would be to get it that well known.
Shields: Exactly and to stick to your guns and play the kind
of music that you feel is the way.
What was the jam band you were in?
Shields: I was in a band called One Step Beyond and did a
lot of touring with Merl (Saunders). Then a bunch of the guys in
the band went on to become Merl's backing band for, like, three
years. I did Phish tours in '91, '92 and '93.
As a fan.
Shields: Yeah. I'm pretty well-versed in Phish. I didn't stop
liking Phish. I just stopped going to see Phish, but I'm fairly
well-versed in the intricacies of the jam band world.
At that point, were you into techno music?
Shields: No.
What got you into techno music?
Shields: You know what? I'm not even that into techno. Darren
and Dan, they're pretty into electronic music, but as far as like
that style goes, I'm the least educated guy in the band about that.
I'm more into pop music and stuff. I'm into techno as well. I own
my share of albums and stuff, but I'm definitely not the (techno)
guy. To me, it's about the creation of a song. That's why the chemistry
of the band is so unique because we're not up there playing strictly
dance music. We trying to create songs while we're on stage. That's
where my strength comes in. I play the riffs and the chords and
the harmony and the melody because that's what I like.
And they're the machine.
Shields: Exactly. They're like the groovemeisters.