LEGALIZING THEFT:
THE RIAA AND NEW MUSIC COPYRIGHT LAWS
Clearly lawyers and not musicians (or even marketers) run the
Recording Industry Association of America (RIAA). How else could
the trade organization representing the five -- check that, it's
soon to be four -- major record conglomerates be so out of touch
with the music loving public and artists alike?
The RIAA often claims to have the interests of artists at heart,
but nothing they have ever done (and they have been pulling some
wild stuff in recent years) shows the lie in that rap more than
the copyright amendment the RIAA snuck through Congress recently.
In a move that represents a tremendous shift in artist rights to
ever control their musical copyrights, the RIAA convinced
lawmakers in the United States to classify music albums the same
way films are classified, as "collaborative efforts."
That makes some sense in the film industry, of course. When a
major studio makes a film, tens if not hundreds of millions of
dollars are invested. Often hundreds of people are involved,
from producers and directors, writers and actors,
cinematographers, lighting and sound people, to a host of set and
costume designers, extras, drivers, even accountants, managers
and go-fers. Everyone involved in such a collaborative effort is
considered a "hired hand" and the money managers -- the studios
-- get ownership of the copyrights forever, even if a certain
small amount of people get "points," or a percentage of the money
the film makes over time.
That is generally not the case with albums, however. With music
it's most often one person or band that writes and performs the
music. It's their vision, their effort. Everyone else involved
(producers, record companies, engineers, side artists) has
generally been considered a hired hand in practice,
contractually, and under US law. Even artists that had support
from major labels could recover their musical copyrights after 35
years under the old copyright system -- if they ever signed them
completely away at all.
That was all changed with the 1999 copyright law amendment passed
by Congress and signed by President Clinton. Now artists who
wrote, produced and played on their own records could lose
control of their record forever if a major label gets
its mitts on it -- even if the record was done before any deal
with a label was signed, as is often the case. And the law
applies retroactively, affecting virtually anybody who has
released music on major labels since 1978!
That's a law that must be changed immediately. Artists have
already begun working friendly members of Congress, such as
Massachusetts's Barney Frank, to call hearings on the law to
begin the process of getting it overturned.
With the RIAA so clearly representing corporate interests rather
than artist interests, several things could happen. I predict a
resurgence of the major musicians' union to be coming any day
now. The union was not consulted before the RIAA pushed the
legislation through congress, nor were any major managers or
performers, by the way. Which proves that the RIAA doesn't give
a hoot about artists' concerns. (The musicians' union also
offers fantastic musical equipment insurance, something no
working musician can afford to be without.)
Short of unionizing, there will probably be the formation of
managers' coalitions to represent the interests of artists
collectively. With such huge corporations banding together under
the RIAA banner, individual artists, no matter how fiercely
independent they tend to be, will also have to band together if
they are to have a chance of overturning laws like this one, and
preventing future debacles of the this kind.
Whether it is through a union or other coalition, recording
artists are going to have to collectively fund lobbyists in
Washington, DC to protect their legal rights against the
increasingly active RIAA. Musicians were caught with their pants
down on this one because no one monitors legislation like this on
behalf of the artists when it is still pending. (The bill was an
amendment on a completely unrelated bill; no hearings or debate
was held on it, and it sailed through with few people even
realizing it was there until after it became law.)
Fans and artists alike -- not to mention the recording industry
itself -- would be way better off if the RIAA stuck to advancing
recording technologies (something they seem to have no clue
about, constantly fighting every development in digital music
technologies) and certifying gold and platinum records. But
that's not what they are doing, so artists will have to fight
back.
Furthermore, why is it even called the Recording Industry
Association of America ?. Only one of the five major
label conglomerates is a United States based company -- and even
that may be changing soon. Sony is from Japan, BMG is from
Germany, Universal Group is owned by Canada's Seagrams
Corporation (one of it's major components, Polygram, had been
based in the Netherlands), and EMI is based in England. Only
Time Warner is based in the US. With AOL's recent acquisition of
Time Warner, and AOL Time Warner's pending acquisition of EMI, it
seems even AOL Time Warner EMI's main music offices may be based
in London. The recording industry is being consolidated and
globalized so thoroughly and so fast that the RIAA should change
its name to reflect that fact. How about World Recording
Monopoly (WORM), or Lawyers for the Industrial Association of
Recording Syndicates (LIARS)? Both would fit like the gloves
really fit OJ.
Of course such power grabs always subvert themselves to a large
degree. Major labels are going to find it harder than ever to
find up-and-coming talent that is willing to sign with them if
they continue to press for total monopoly and total control.
Music can be a tremendously valuable thing on the commodity
level; most won't be, but some will be commercially valuable
forever. Who will risk signing all that potential away forever?
For how much money up-front? Those acts that do sign with majors
will have to demand much more money up-front and at every step
along the way, as well as having very good lawyers drawing up
very specific contracts.
Other bands will stick to labels that are not affiliated with the
major conglomerates at all. With the RIAA's members acting so
vicious -- and with the at best mixed relationships jambands have
had with the majors (moe., God Street Wine and Acoustic Junction
come immediately to mind, there are legions of others) -- new
independent labels are popping up all over the place (the Phoenix
Media Group, High Sierra, HydroPhonics, and Lauan for example).
Independent distributors like the Homegrown Music Network can
also help get the music out there. Mid-sized labels that have
developed good reputations over the years (The Rounder Group,
Sugar Hill, Compass, Koch, Red House, Prime Cuts, Razor & Tie,
Acoustic Disc, and Mammoth, to name but a few) will also become
increasingly attractive to bands that might otherwise have signed
with a so-called major label in days gone by.
Lastly, some bands will simply form their own labels, in a true
DIY (do-it-yourself) style. String Cheese Incident is leading
the way on this front among jambands, forming SCI Fidelity
Records last year. With SCI Fidelity, it's own merchandising
wing, Madison House management, booking and ticketing, even
Madison House Travel to handle those kind of arrangements for the
band and their fans, String Cheese Incident is demonstrating a
truly independent streak that will serve them well.
Of course this means work; one of the reasons the original plans
for Grateful Dead Records and Round Records -- which the SCI plan
is clearly modeled on -- was, in the words of Bob Weir, that it
became "too much like work" to do all that. Eventually Grateful
Dead Records was resurrected, however, because the alternative to
not doing the work for yourself was to do the work for other
people's benefit. Dave Matthews is also in the process of
forming his own label; Merl Saunders has had his own label,
Summertone, for years now. It can be done and done well.
Jambands tend to be made up of smart people. I hope they are
smart enough to avoid the major music conglomerates, even when
tempted by seemingly large amounts of money. Those labels do not
have your interests at heart. Don't believe them when they tell
you that your interests and their interests are one in the same.
The copyright law amendment of 1999 should be enough to disabuse
anybody of that notion right away.
da Flower Punk loves music of all kinds. Check out his CD and
concert reviews at PauseRecord.com http://pauserecord.com