In an effort to present a behind-the-scenes look at the business
side of the jamband scene, my feature articles have sometimes been
autobiographical. The first article I wrote told the story of Gamelan's
office burning down in February of this year. I also wrote a piece
on a Jiggle the Handle tour that was booked out of Gamelan's offices.
This article will once again reflect on personal experiences as
the events of the past few weeks have been rather dynamic.
As a general rule, the music business can be characterized by
a high rate of employee turnover. It is common for agents to move
around quite often and for partnerships to dissolve. Gamelan is
no exception to this rule. Due to a number of different reasons,
Gamelan is no longer going to have a booking agency in the company.
Todd Walker (who ran the agency) is no longer working at Gamelan
and I have begun working independently as well. The "break-up" was
completely mutual and everyone involved is happier for it, myself
included.
Just to give a quick background, the booking agency at Gamelan
consisted of Todd Walker, who grew the agency over the past two
years, and me, an employee of four and a half months. Todd represents
Soulive, John Brown's Body, and the New Deal. Besides the booking
agency, Gamelan (which is owned by Andrew Stahl) also promotes shows,
produces the Berkshire Mountain Music Festival, and has a management
division. Basically, Andrew is a promoter and a buyer of talent
while the agency represented bands and sold talent. Buying and selling
talent all under the same roof proved to be too difficult as the
conflicts outweighed the synergy. In talking with both Andrew and
Todd, I can sense a feeling of relief that the split was done on
such positive terms.
What has transpired at Gamelan is nothing unique for the music
business. The past month has also seen the break-up of Tom Baggott
and Chris Cate, two agents in Atlanta who worked together at thebookingagency.com.
The two represented such acts as the Disco Biscuits, The Recipe,
Ominous Seapods, Smokin' Grass, Sector 9, Wise Monkey Orchestra,
and other bands. After working together for the past year and a
half, Tom and Chris have dissolved their partnership in a move that
leaves both of them much more optimistic about the future. According
to Chris, "everyone was surprised how amicable the split was." Tom
echoed these thoughts, saying, "we retained our friendship and respect...we
get along better now than we ever have."
In talking with Todd, Andrew, Chris and Tom a word that has come
up over and over is "volatile." It is my opinion that the music
business is so volatile because of the nature of the business itself
and the nature of the type of people who want to work in the music
business. Ask anybody on the business side of the music world and
they'll tell you what crazy work it can be. Todd thinks the reason
for this is because of the lack of guidelines or standard operating
procedures in the music business. This being said, it certainly
takes a unique kind of person who chooses to pursue a career in
the music business. As Andrew put it, "people who are attracted
to this kind of psychotic work are dreamers and visionaries in general."
Combine dreamers and visionaries with a business context that
has no set parameters and you are going to run into another problem:
focus. The word "focus" came up just about as much as "volatile"
in the course of writing this article. Because of the way the music
business is, the opportunities are basically endless. One basic
example of this is the fact that there are many more bands than
there are agents. So, if you are an agent, any non-represented band
could be considered an opportunity. It is difficult to focus on
your current business if you are always considering new opportunities.
Basically, a lot of people in the music business try to do too much
and they end up losing their focus. This can happen especially in
partnerships when two people overestimate what they can accomplish
together.
Sometimes the only way to regain your focus is to do it yourself
and hone in on your particular vision. This is the sense I got from
Todd and Chris, two agents who have chosen to leave their employer
to pursue their own goals. Stahl, at Gamelan, is building a multi-divisional
company which was not appealing to Walker. Todd told me, "I'm looking
to really try and focus on the artists I have on my plate...I want
to carry things out to the fullest to develop my artists in the
best way that I know how to." Todd recently accepted a job at International
Music Network (www.imnworld.com) where he will begin working on
June 26. The bands he will be booking have not yet been finalized.
Although I did not witness Chris's situation firsthand, it seems
like he also began to develop a vision that was not what the larger
company had in mind. Baggott, at thebookingagency.com has always
focused on diversity in his roster, and intends to add further diversity
in the future. "I'm very interested in going back to the rock and
alternative worlds," Tom said. "My musical interests span the spectrum...I
want a hard-core band, I want to have another rap artist...although
I represent some of the top jambands, I do not want to be exclusively
a jamband agency." Chris, on the other hand, is looking to focus
much more on the jamband scene. As Chris put it, "I want to do one
thing and I want to do it well. I'm very much opposed to spreading
myself too thin." It will be interesting to see how thebookingagency.com
and Treeline Artists (Chris's new agency) develop over the coming
years.
As for me, I am not too sure what the future will bring. For the
next month I will be preparing to go on the road with Addison Groove
Project and Uncle Sammy for their summer tour of which I am tour
manager. The tour ends at Berkfest and hopefully I will have a plan
by August 13. I will also be sending out my resume over the course
of the next month to booking agencies and other various companies
to see what my options are. I have even entertained the notion of
working for myself and starting my own booking agency. One thing
is for sure, though, I will continue writing for Jambands.com in
the hopes of bringing interesting business-related stories out into
public view.
If you have a great story that you think people would like to
read about (or you want to hire me), email me at leemseelig@hotmail.com.
Thanks.