Joint Effort
By rolling jamband friendly music venues across the country into its fold, the
HGMN gives previously isolated 'micro' communities a new way to share the buzz
Community. More than just a word, the -concept- of community is the jamband
scene's foundation. Last year's Jammy Awards proved it. Sometimes that's what it
takes - an event of common interest with enough magnitude to bring together a
critical mass of movers and shakers in one place, at one time, for an exchange of
energy.
Now when I say, 'movers and shakers,' I'm including jamfans. And why not, it's
the fans on the dance floor that do the real movin' and shakin' once the music
starts. All attempts at clever wordplay aside, just talk to the musicians and
they'll tell ya - without fans there is no scene.
Need proof? Check the bottom line - fans ultimately support everyone onstage and
behind the scenes by plunking down hard earned shekels at the door of a
nightclub, the gate of a festival, or in exchange for a CD. Fans pay the bills. Plain
and simple.
And in terms of the jamband 'community,' jamfans get plenty of love.
Particularly among their own 'micro' communities. Take the Big Wu, Ekoostik Hookah, and
moe., for example. The sense of community among their fans is -so- strong that
these bands are able to attract thousands of people to their own music and camping
festivals. And nothing cultivates the community vibe like dancing under the sun,
sleeping under the stars, and waking to the new day along with a tent city of
like minded music freaks. It's a tribal thing.
Sure, the fans' role in keeping the wheels of commerce spinning is obvious, but
another pillar of the jamband community, the hard working folks who keep the
scene's lamps trimmed and burnin', are often overlooked or taken for granted. I'm
talking about the -venues-. That's right, the nightclubs, beer joints and
roadhouse bars that give the bands a place to play, and more importantly, fans a place
to gather. Let's face it, if -music- is the scene's 'religion' and -fans- are
its faithful flock, then -venues- are the community's church. Can I hear a
'hallelujah!' brothers and sisters?
Unfortunately, music venues are often operating on rolling paper thin profit
margins, just a few unsuccessful shows away from closing their doors. OK, fine -
that's the risk of going into the bar business. And few businesses are riskier, or
more of a headache, than operating than a music venue. It's the nature of the
beast.
The keys to a music venue's success are no mystery though. In most cases, if a
venue has a decent location, is professionally managed, and is serving an active
and viable community of fans, it'll do just fine. Like bands, a venue becomes
successful, or 'popular,' if it can develop its own 'micro' community.
Now in my case, I've been lucky enough, or more accurately, on the move enough,
to have entrained wavelengths with three rock solid jambars over the past
several years: Legends Lounge in Las Vegas, Winstons in San Diego, and Peasants Cafe
in Greenville, NC. While they all have very different locations, interior layouts
and even clientele, all three share one common thread: by supporting jambands
they give jamfans a place to gather, and as a result, a sense of community has
developed around each club.
Raising awareness is a challenge for any music venue. The good news is music
freaks love to turn each other on to great music and cool places. Generally
speaking, jamfans will try to build a scene if their town doesn't already have one. And
in any given town, the challenge varies. Example: Las Vegas.
Viva Las Vegas is such a weird, neon soaked and glitter dipped fantasy land, the
irie day-glo radiating from even the most vibrant tie-dyed campfire is obscured
by "The Strip's" blinding laser lights. It took nothing less than the extended
bliss of the Grateful Dead's wonderful, five year Las Vegas run in the mid '90s
to spark the neon city's jam scene into developing a sense of community. Now in
the post-Garcia era, some of the kind folks who bonded during the -Silver Bowl
years- have formed the Las Vegas Jamband Society (
http://www.lvjambandsociety.com ). Their mission: build the local scene.
No doubt some towns have it easier than others. Of course, on a national level,
Jambands.com has always done its part with the 'Venue Of The Month" feature. And
that's been a great way to introduce individual venues to the rest of the
world. But for all practical purposes, each local venue is effectively isolated,
operating on its own, and in most cases, unable to transcend the physical
limitations of its own micro community. Unlike bands and fans, who have the option of
touring the rock and roll highway, venues are locked into a location. And because of
that, the sense of community -among- the venues themselves, has been slow to
develop.
Think about it. Venues supporting jambands on a regular basis have a lot in
common. They book the same bands, fight the same fight at generating local media
interest, face similar issues in the never ending struggle to keep income up and
expenses down, and at the same time, they are all trying to build their local
scene.
And while music venues are often the center of their own micro community, the
role of any given nightclub in the -macro- community, with the obvious exception
of the Wetlands, has been abstract at best. But now that's beginning to change.
The concept of a community -among- venues came into focus last summer when the
Home Grown Music Network announced its 'Venue Affiliate Program.'
It should come as no surprise that the HGMN, longtime scene builders that they
are, expanded their community umbrella to include venues actively supporting the
jam scene. The concept: bringing these venues together to pool resources for
promotions and marketing through an online listserve that also includes HGMN bands,
gives jam friendly venues an unprecedented forum to exchange ideas and network
with each other. And as a result, each individual, 'venue based' micro
community, has a new opportunity to participate in, and ultimately strengthen, the
overall community.
To raise awareness about their community of venues, the HGMN has announced
Spring Jam 2001. A month long, nationwide promotion throughout April, Spring Jam 2001
will feature members of the HGMN band roster playing shows at HGMN Venue
Affiliates. As we go to press, here's the schedule of venues and bands participating
in Spring Jam 2001:
4/3, Quixotes, Aurora, CO - with Umphrey's McGee
4/5, Milestones, Rochester, NY - with John Brown's Body
4/7, Somber Reptile, Atlanta, GA - with Uncle Sammy
4/8, Last Concert Cafe, Houston, TX - 1st Annual Space City SpaceGrass Festival
featuring: Blueground Undergrass & Yonder Mountain String Band.
4/12, Legends On Beale, Memphis, Tn., with Dexter Grove
4/12, Stanhope House, Stanhope, NJ, with The Recipe
4/15 - 4/17, High Sierra Rockin' Grill, Mammoth Lakes, CA, with the Ominous
Seapods
4/17, Broadway Joe's, Buffalo, NY, with Dexter Grove
4/18, Crossroads, Garwood, NJ, with Juggling Suns
4/18 & 4/19, Stella Blue, Asheville, NC, 'Midweek Weekend' w/Yonder Mountain
String Band on 4/18 & Dr. Dan on 4/19
4/19 & 4/20, Legends On Beale, Memphis, Tn, with Yamagata on 4/19 & Rebecca's
Statue on 4/20
4/20, Jimmy T. presents Schleigho at the Showplace Theater in Buffalo, NY
4/20, Beardslee Castle, Little Falls, NY, with Hypnotic Clambake
4/20 & 4/21 Peasants Cafe - Greenville, NC - SJ2001 Weekend with Dr. Dan on 4/20
& John Brown's Body on 4/21
4/20-4/22 - Area 51 Sound Test Festival, sponsored by Legends Lounge, Las Vegas,
with Wise Monkey Orchestra, Ominous Seapods, Juggling Suns, the Waz, and others
4/21, Lions Den - NYC - with Cabaret Diosa
4/21, Cicero's, St. Louis, Mo, with Rebecca's Statue
4/24, Stella Blue, Asheville, NC, with John Brown's Body
4/27, Beardslee Castle, Little Falls, NY, with Schleigho
(check the HGMN website
http://www.homegrownmusic.net for the most current, up
to date listings.)
By bringing together venues and bands for Spring Jam 2001, the HGMN hopes to
raise awareness and give recognition to the individual music clubs that are too
often unknown outside their own city limits. In the process, they'll also be
strengthening the overall jamband community.
Hey, we all need love. And I for one am happy to see the people who run the
venues where our scene evolves, get some. Who knows, maybe at this year's Jammy
Awards, they'll start giving a Jammy for 'Venue Of the Year."
Lee Abraham is a freelance writer/photographer currently on assignment in Ocean
Beach, California. Check out his 'Adventures in Music Journalism' website at
http://www.mrlee.com or contact him directly at
mrlee@jambands.com.