Ascending from chaos, living two lives, and making scale advantageous
When I look at the people around me in the Minneapolis music community, it seems
everyone has one thing in common- a life of chaos. Bands, venues, production companies,
radio stations, sound and light techs, and fervent fans all run on schedules closer to
that of snowplow drivers and donut makers than "normal" professionals. Long nights and
long drives, the challenge of keeping information organized and schedules straight amidst
a flurry of data consumes me. If there is one thing I learned quickly in managing a band,
it is to write down all things, no matter how easy to remember or fresh in your mind they
seem. This life proceeds at such a rapid rate that by the time you've blinked twice your
focus has drifted, or more often been diverted, by something else. Booking, finances,
promo, relations, tour planning, the list goes on and on of things I am responsible for
planning, executing, and reconciling. In the midst of all this is the point of the whole
project, the one thing that you are doing all this stuff to promulgate, there is the music.
Listening to shows the band has played recently has become cathartic...
relaxing, and vindicating for me. Above all else, the music must be there.
The music must be developed, nurtured, and put up and then...
it must be humbled, taken down, and reconciled in terms of growth. We
finally end up with; "it's improving". And upon some reflection, from where
I sit, that is really all that matters. Because in the end, some people like
the music, some do not. What is important? Growth, perspective, and setting
the right goals. The real question is "are you prepared to take the next step
in this process"? To be prepared to press forward, a manager must be ready
and willing to ascend above the chaos that is- this life. Be organized,
efficient, polite, and thoughtful. Prioritize activities and ideas, work harder,
work smarter, and try above all else to keep the main goal in mind- support
the development of art from inside these musicians and provide occasion for
it to emerge like a wellspring of positive creative energy into the crowd...
affect them...T-shirt and sticker sales will follow. Sweating small
stuff in this business will undoubtedly result in a heart attack by about age
twenty-nine.
One of the main reasons my life is characterized by chaos,
my consciousness riddled with little worries that stick like
needles in my gray matter, is that I lead a double life. Not unlike Superman
in that he is actually two quite different people, one rather normal and one
not normal at all, but unlike Superman in that I do not catch and divert meteors
in our atmosphere, am not from another planet (as far as you know), and I am not
susceptible to kryptonite. I am a student. I've been saying that for some time
now and it has become almost a mantra of identity. I AM A STUDENT. For three,
oh precious three more weeks I can bask in the gentle comfort of student life in
all it's surreal splendor. When I am a student, I am taking, processing, and
printing pictures as well as making sculpture in bronze and steel. Thinking
about how to apply abstract concepts in art to the climate of the twenty-first
century, like music, has a tendency to consume me. I like spending long nights
working in the studio on campus, late at night after everyone has cleared out
and the building is quiet, peaceful, conducive to getting good work done. But
what I do is not of consequence. In any art, I am far more interested in process
than product. Sure, the product may be the object you end up with, but what is
really fascinating in the process that you used to formulate and produce it.
Same with music, I am more interested in seeing and hearing progression in kgb
than hearing flawless sets. I know they could go out and play the same sets
and have them down so tight they could play them blindfolded. But, as we all
know, nobody wants to become a weekly regular of a band that plays the same
sets over time. Even if the sets are close to each other in terms of content,
make the presentation different by encouraging the band to explore uncharted
waters onstage in songs they have been playing recently, bring in new instruments
and use them as vehicles to go someplace they haven't been before. Or, simply
rework songs by changing how they are played in terms of energy...change up the
time...do anything you can to encourage the band to do new things. A lot of
people say that fans don't notice screw-ups, that they only notice the magical
moments, and that they cannot tell the difference between how a song was played
two weeks ago to how they just heard it played. Phish is a good contemporary
example of a band that did not believe the 'fans don't notice' rhetoric and
turned out to be right. Even in our tiny project, with its one hundred person
crowds, people come up to me and say things like, "that was a good version of
_____...I didn't expect them to (fill in the blank)". I digress...I must learn
to notice these tangents before they happen, now I can't escape it.
Oh yeah, the double-lives thing. We all lead double lives in and out
of music because, let's face it, small music projects do not pay bills...
at least not yet. The bitch of it is that the people on the music side of
your life, often times, only want to talk about the band- the people on the
non-music side of your life do not want to hear any more of your venting
about anything related to music, and the last thing they want to talk about
is kgb...outside of, "how's the band doing?" "Oh, we're doing well, thanks."
That's it. This is fine, you know, for this dualism to exist. So many people
do it that it becomes a way of life...Kinko's manager by day, musician by night.
The key is getting your project afloat to the point where it can support you,
or finding a way to work in music outside of the band itself. That way, music is
your life but you don't have to embrace the dualism. You just work on two
different projects, combining the two to make your ideal life tangible.
Finally, use scale to your advantage. A small project can be more
easily handled than a large one. Be thankful not to be involved in large
budget projects with huge turnout expectations and embrace the role you currently
occupy. For kgb, that means opening for national acts when they come though our
area, opening for big Minnesota bands like The Big Wu and the Surahoolies...bands
that have been around for quite a few years, and paid considerable dues.
And lastly, it means building a loyal following of local fans. Develop
relationships with people who come out time and time again, press them for
honest feedback, involve anyone you can in the project depending on what
they are interested in and doing in their own lives. The people you will
meet and get to know will surprise you in their friendliness and astute insight.
Many have become my great friends, people I'm very thankful to have in my life.
A good example is our web site, which was designed and is maintained by a good
friend who offered his expertise to help us out and get us online (thanks Scooter!).
Or, another friend who made a large patchwork backdrop for the band (thanks Nadia!),
and another who is making another backdrop for next year (thanks Diane!).
Get to know the interests and talents of people around you, and all of a sudden
they are very involved, willing to help, and doing so for the right reasons.
This can all be managed by one person, as long as the scale stays small. Growth
is not a bad thing, far from it. Growth is the ultimate goal of kgb. But while
we can, there is so much value in embracing our role and not getting ahead of
ourselves. Keep things as simple as you can. All of a sudden, what seemed
improbable at best, impossible at worst, has become quite manageable.