Keller Williams is assisting one of his favorite charities, the Humane Society of the United States, as it strives to aid stranded and sick animals on the Gulf Coast. As a result, proceeds from sales of merchandise that take place today September 14 will benefit the HSUS. It is worth re-iterating that Williams is donating all money rather than just net funds (i.e. profits) so fellow animal-lovers should hit his merch site and make your move.

Tonight, Williams will be in Charlotte, NC at the Neighborhood Theatre on a fall tour that continues through November 19. He will later close out the year, by performing two shows with Umphreys McGee on December 30 and 31 at the Aragon Ballroom in Chicago.