Following their appearance on The View earlier this week, the members of the Dead have announced a film production deal that will appeal to their emerging new demographic. On the heels of the recent Nora Roberts Lifetime Movie Series, The Dead will brand a number of films on the Lifetime Network with narrative arcs that complement the group’s canon of songs.

The first such effort, Brokedown Palace, set in the Kansas frontier of the 1850s, stars Warren Haynes as a burly woodsman who begins an unlikely romance with a prim schoolmarm (Phil Lesh) while rebuilding a log cabin decimated by storm. This will be followed by It Must have Been The Roses, a love triangle set in a floral shop, starring Bob Weir, LeAnn Rimes and Joy Behar. Also in the works is Black Peter about the tragic impact of venereal disease on a perfect suburban couple.