Bonnaroo Buzz By Ben & Jerry’s
Last night, Bonnaroo and Ben & Jerry’s revealed a new ice cream flavor, Bonnaroo Buzz, at New York’s Bowery Ballroom. Bonnaroo Buzz, which contains light coffee and malt ice creams with whiskey caramel swirls and English toffee pieces, will be available at Bonnaroo, as well as at Ben & Jerry’s Scoop Shops across the country.
The flavor’s release party featured a performance by Ozomatli, who will headline Bonnaroo’s Latino Alternativo stage this summer.
“Having unique Scoop Shop-only flavors gives our true, die-hard fans an exclusive treat,” said Marketing Director Dave Stever in a statement. “We’re going to throw an outrageous Bonnaroo Buzz flavor release party at our Scoop Shops across the nation on May 4th, so if you can’t make it to Bonnaroo, we’re going to bring the ‘Roo to you!” added Stever.
Bonnaroo will donate their share of the proceeds to the Bonnaroo Works Fund whose goal is to further the organization’s community investment and philanthropic endeavors.