Last week we reported that String Cheese Incident keyboardist Kyle Hollingsworth, an avid home brewer, has worked with Boulder Beer to create Hoopla. A special launch party for the pale ale will take at Boulder Beer Brewery in Boulder, CO this Saturday. Hollingsworth has just announced a special contest via his Facebook page, enlisting fans to name the hula hooper that appears on the Hoopla label.

Hollingsworth writes, “Name the Hoopla hooper – comment here to name the hooper on the Hoopla label. If your name for the hooper is chosen as the winner, you will receive a Hoopla prize package from Boulder Beer Co. and me. Good luck and join me at Boulder Beer, in Boulder, CO, this Saturday at 3-5pm for the Hoopla Launch Party.”