My Morning Jacket’s frontman was born James Olliges, Jr. but adopted the stage name Jim James in 1998 when he formed his psychedelic folk band. A few years later, he switched to the equally alliterative Yim Yames sometime between launching his solo career and buying his first cape. Now Olliges has adopted another pseudonym. From now on, on all of Olliges/James/Yames’ projects where his hair length reaches between his shoulder and the bottom lobe of his right ear, he will be officially credited as #?^ or The Artist Formally Known as Yim Yames. In a statement, Yames explained that “#?^ feels just right to me—You are where you’re at and I am here. Yim Yames is just so stiff and formal. It lacked whimsy.” The Yim Yames moniker will still be utilized for corporate gigs and when Olliges flies business class. Meanwhile, #?^ plans to tour with members of NIN, GnR and others as part of a new super group the Arena-Size Acronyms.