String Cheese Incident Mobilizes Fans to Beat Ticketmaster Service Charges
String Cheese Incident took a stand against Ticketmaster yesterday when over 50 fans and friends of the band brought $20,000 in cash to the Greek Theater in Los Angeles, CA in an effort to battle the ticket company’s notorious service charges.
According to an article in today’s New York Times, String Cheese advanced fans the money to purchase eight tickets each to their show at the Greek Theater in July. Once the tickets were acquired, the band then posted them for sale on their own website free of the hefty Ticketmaster service fees.
This move comes as part of a long running battle String Cheese has been involved in with Ticketmaster. In 2003, the band successfully challenged Ticketmaster for the right to sell up to 50% of the tickets to their directly to their fans (to learn more about this, read the excerpt from the book Ticket Masters, posted on Relix.com). This decision finally led to a statement recently posted to their website indicating that they would be offering tickets to their upcoming summer tour free of service charges.
The second idea we are going to roll out this summer is one that we have actually been working on for a very long time. Way back in the summer of 2003, the band filed a lawsuit in Federal Court against Ticketmaster. The basic gist of the lawsuit was that the band wanted to maintain the ability to sell a large amount of tickets directly to the fans with the intention of keeping the service charge as reasonable as possible. Some very pointed discussions took place, the issue was resolved and the band continued selling tickets as they had always done. Fast forward to today and pay attention…..this is the exciting part….The String Cheese Incident is proud to announce that we have figured out a way to finally achieve the ultimate goal with this whole ticketing exercise…. The Summer Tour of 2012 will be SERVICE CHARGE FREE. That’s right…..if you order tix thru the band’s website there will be no service charge add-ons aside from shipping (which is out of our hands)….the ticket price that is listed is the price that you will pay. The band is going to cover the credit card fee….the band is going to cover the cost to take the orders and fulfill the tickets…..the cost of a $49.95 ticket to Red Rocks will cost you $49.95……the cost of a $49.95 ticket to the Greek will cost you $49.95…..a $239 ticket to Horning’s will be $49.95…just kidding, it will actually be $239….that’s it….super simple. We’ve got a big batch of tix to sell but the supply is not limitless….get ‘em while you can…..