StubHub has come up with an interesting new way to raise money for young musicians in New Orleans. The ticket trading company has put a video on YouTube showcasing The Roots of Music, a non-profit that provides intensive music education to economically disadvantaged youth in the New Orleans area. StubHub will donate $1 for every view the video receives (up to $50,000) before the Super Bowl this Sunday, February 3. The company will be doing a similar thing with other organizations in the future as part of their new Rising Stars program. You can watch the video above, but make sure to share it with as many people as possible so that the maximum amount of money can be raised for this fantastic organization.

The Roots of Music’s mission is to support, teach, and protect at-risk youth through music education, academic support, and mentorship while preserving and promoting New Orleans great musical and cultural heritage. The program is New Orleans’ only free year-round academic and music education program, and provides 140 kids with instruction in the areas of music, academics, positive behavior, civic responsibility and life skills. Roots of Music was founded in the aftermath of Hurricane Katrina, when the music programs at many of the city’s schools were shut down. To learn more about Roots of Music, or to donate to them directly, click here.