A new major festival has popped up on the radar. The Interlocken Festival—which is being co-promoted by H.O.R.D.E. co-founder and longtime Blues Traveler manager Dave Frey—will take place at Oak Ridge Farm in Arrington, VA September 5-8. The event’s website has just gone live, and there appears to be a Facebook page as well.

A number of details about Interlocken Festival were revealed in a post on the event’s Facebook page, which reads:

When something ends, another begins”… Interlocken’s two main stages will feature full (2-hour) sets and run seamlessly from one into another without breaks between performances, giving the audience a unique and singular experience. This passing of the baton will ensure that music on the two main states will be continuous or “interlocked” throughout the weekend.

The town of Arrington in Nelson County, VA, is 35 miles south of Charlottesville on Highway 29, at the foot of the Blue Ridge Mountains. The area is known for its local wineries, some dating back to Thomas Jefferson’s day, along with craft breweries and two new hard cider distilleries.

Oak Ridge is a 4,800 acre private estate, originally deeded to two Bristol merchants by the King of England. The concert area will feature food and vendor villages, maintaining an emphasis on locally sourced, sustainable fare. In addition to on-site camping options, we will offer packages at Charlottesville & Lynchburg hotels, local B&Bs, and the neighboring ski resort, Wintergreen Mountain Resort.

The Nelson County Times also reports that the Interlocken Festival is in its fourth month of planning, and is expected to draw 30,000 fans or more. According to the paper, the event’s promoters are far into the permitting process, and are working with the state’s Depart of Transportation to set up a traffic plan.