Neil Young’s PONO Digital Music Service to Launch Early Next Year
Neil Young’s highly anticipated digital music service PONO will finally be available in early 2014. According to Young, PONO will improve the quality and compression of MP3s. The legendary singer-songwriter posted a statement on the service’s Facebook page on Tuesday that reads:
_To everyone who loves music_
I’m very happy to bring you some good news. All of us at Team PONO have been focused on getting everything right for our early 2014 launch of Pono.
The simplest way to describe what we’ve accomplished is that we’ve liberated the music of the artist from the digital file and restored it to its original artistic quality – as it was in the studio. So it has primal power.
_Hearing PONO for the first time is like that first blast of daylight when you leave a movie theater on a sun-filled day. It takes you a second to adjust. Then you enter a bright reality, of wonderfully rendered detail._
_This music moves you. So you can feel. That’s why so many musicians are behind PonoMusic – this is important work that honors their art. This is the way they wanted you to hear their music._
_PONO starts at the source: artist-approved studio masters we’ve been given special access to. Then we work with our brilliant partners at Meridian to unlock the richness of the artist’s music to you. There is nothing like hearing this music – and we are working hard to make that experience available to all music lovers, soon._
_Our mission is also to make PONO just as accessible as any music you buy and listen to today. So we’ll be launching both the PONO portable player – an updated version of the one I showed on David Letterman’s program – and an online library, with all your favorite music available in PonoMusic quality. Everything you need to feel music anew._
_Stay tuned for more updates. And be sure to follow us on Facebook and Twitter for the latest information. We hope you’ll try PONO when it comes your way, and that it brings you the soul of music._
_Yours, for PonoMusic_
As previously reported, Young recently cancelled the remainder of his tour with Crazy Horse—including their appearance at this weekend’s inaugural Lockn’ Festival—after guitarist Frank “Poncho” Sampredo injured his hand.