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Published: 2013/12/13

Stanton Moore Raising Money for Jazz Trio Album

Galactic’s Stanton Moore is trying out a new platform to fund a jazz piano trio album on which he is currently working. In an open statement on Indiegogo.com, the drummer has asked fans to help him complete and produce his new jazz album by contributing money through the fundraising website in order to forgo the involvement of a record label.

The album, to be titled Conversations, will feature acclaimed New Orleans musicians James Singleton on bass and David Torkanowsky on piano. Moore is offering numerous perks to any fan who contributes to the album, ranging from a simple website thank you for a donation of $10 to a custom Gretsch snare drum and prize package for a donation of $1,100.

You can donate to Moore’s project and read his full statement here.

Comments

There are 3 comments associated with this post

? December 14, 2013, 19:55:14

I have a lot of respect for Stanton as a drummer and entrepreneur as I would consider him a percussive influence. However this latest business venture is questionable from an artist standpoint. Up and coming composers/musicians need this donation platform to get the light of day and I think this intrudes on their market. I would put Stanton in the “made it” category. Galactic is very successful and he is well respected and noticed in the drum community with many signature items to his name (even ownership in cymbal and snare companies). I know he works harder in the business where many others would have given up. However there is certain level of integrity getting lost when well-known and respected artists are settling on donation to fund their projects because I think he can find his funding from other sources (not to mention the sale of his product). Is he going to give me my money back once his overhead is covered and he is making a profit on the project? It just come across as greedy unless he has good reason for expenses or its going to a good cause.

Eli December 14, 2013, 23:16:15

I think you might be missing the point. Crowd funding isn’t about “begging” for money. It’s reversing the business model. Stanton DOES have fans. He is simply pre-selling his album and other opportunities so he doesn’t have to deal with a record company “advancing” him money and then waiting until he recoups — which based on most record company accounting systems is pretty much never. IndieGoGo, Kickstarter, etc., are just escrow accounts. You are out pre-selling your products and they hold the money. You use the money to finance what you are working on. Then you hand over finished goods to the record company paid for so you can immediately begin profiting. It’s a very fair system and it makes a lot of sense. Fans are actually paying the artist, not the record company. You’d be surprised how many artists have sold a million records and have never seen a dime. This way you know who is making the money. The artist.

? December 15, 2013, 14:18:41

You make a valid point and I understand this is to channel the money into the right places (which I sympathize with). However $10 gives nothing but a thank you. $20 will get you the actual album (with a thank you). This is MUCH more than a presale but rather an entire business venture of all his products for sale with a “donation” format.
http://www.indiegogo.com/projects/stanton-moore-jazz-album
Essentially every sale he makes after his fundraising goal is pure profit (and he will do well given his name and talent). He could have done the exact same thing if he fronted his own capital so this isn’t about making sure artists aren’t getting ripped off. This is a slick business model where it convinces the customer to front the risk of the entire investment in exchange for gratuity. More power to him for his success but I still find it unsettling.

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