Neil Young Launches PONO Music Service
Neil Young confirmed the launch of his new digital music service PONO this week, which will make its debut at South By Southwest on March 18, The Guardian reports. Young says that the goal of this technology is to “liberate the music of the artist from the digital file and restore it to its original artistic quality as it was in the studio.” PONO will join a long line of new music subscription services, with the most recent coming in the form of Beats Music.
The PonoPlayer, a 128GB listening device priced at $399, will be available via a Kickstarter campaign that will launch on March 15 with the PonoPlayer available for pre-order at a discounted price. In addition to the player, PonoMusic will also offer a desktop media management application which allows users to download, organize and sync tracks to the PonoPlayer and other devices.