Patagonia and My Morning Jacket Announce Official My Morning Jacket Jacket
Popular outdoor clothing company Patagonia and My Morning Jacket announced the release of The Official My Morning Jacket Jacket, due out this fall. We previously reported that the band was considering a joint venture with North Face, but ultimately chose Patagonia.
“We have t-shirts, bumper stickers, key fobs, and all that, but in all of our years—we never had a jacket,” frontman Jim James said. “It’s time Jacket gets its Jacket.” The MMJJ is available for pre-order on the band’s website and will be sold at merch stands throughout the band’s upcoming “Jacket Season Fall Tour,” where the group will play outdoors in the cold to promote their new clothing line. James adds, “If Kanye can have Yeezy Season, why can’t we have Jacket Season?”