On Tuesday Michael Franti & Spearhead shared the details of their Once A Day Tour, which will make its way across North America this summer. However, thanks to a fortuitous sponsorship opportunity the group has rebranded it as the One A Day® Tour, in partnership with the multivitamin that offers gender-specific formulas for the different nutritional concerns of women and men.

This sponsorship offers Franti the opportunity to take things a bit further than simply calling out, “How Ya Feeling?” Moving forward he is contractually obliged to add, “No really, how you feeling? Because up to 90% of American fall short of getting important nutrients from food alone. What do you want from your multivitamin? What will you need over time? For more than 70 years, One A Day® has been innovating personal nutritional support to create multivitamins made especially for you.”

Franti will repeat this litany 27 times per show.