Third Man Records and Shinola have partnered to open up a TMR store in Jack White’s native Detroit, where the label was founded in 2001. The expansion marks the first retail store and offcies outside of Nashville and is set to be in operation on November 27.

The location is significant, as White called it “the most inspiring area of Detroit for me as an artist” in a statement. The White Stripes also played their very first show in the neighborhood and it’s also the same place where White attended high school.

“That spirit pushes forward with Shinola’s passion and will come full circle for the artists of the Corridor that work with Third Man Records to plant a new foundation there to help keep that creative spirit alive for decades to come,” White added.