As I have touched upon in many of my articles, a successful band
needs more than just great musicians. The organization created around
the musicians is many times more important than the music itself.
I cannot tell you how many times I have heard people say: "there
are many great bands that will never make it, and there are many
horrible bands that will." Then, of course, there are the cases
where the band's success is inevitable because the music simply
sells itself. Soulive is one of those bands.
For any of you who don't already know, Soulive is made up of Alan
Evans on drums, Neal Evans on Hammond B-3 organ, and Eric Krasno
playing the guitar. Neal's dexterity on the organ is astounding
as he plays bass lines with one hand and wails with the other. Alan
hits the drums hard and lays down thick grooves. On top of the Evans
brother's playing, Krasno slips in his graceful guitar work. The
resulting sound is a jazz-oriented groove band that melds the sounds
of the 70's with a more current flair. Included in the band's influences
are: Stevie Wonder, Jimmy Smith, Grant Green, John Scofield, and
more current artists like D'Angelo.
Soulive has been around for just under two years and the hype surrounding
this band is enormous. The band can be likened to a huge mass of
potential energy just waiting to be released. The business-related
events of the past few months all point to the same conclusion:
Soulive is about to explode. Since the summer, Soulive has found
a new agent in Ron Kaplan of Monterey International and a new record
label in Blue Note Records. People should not underestimate what
these developments will mean for a young band like Soulive. These
two organizations (Monterey and Blue Note) are not mere players
in the jamband scene, they are national power-houses. With that
kind of support just starting to kick in, the future is very bright
for Soulive.
From the beginning, everyone involved believed that something special
was going to happen with this band. But, I do not think that anyone
expected it to occur this quickly. The reputation of each of the
band's three members certainly was a huge reason for Soulive's meteoric
rise. The Evans brothers have always been heralded on the music
scene for their playing in Moon Boot Lover. Alan also built up his
name performing with Karl Denson's Tiny Universe and the Greyboy
Allstars. Krasno, for his part, founded Lettuce, a Boston-based
funk band that played shows around the Northeast. With these projects
under their belt, the three musicians had an established fan-base
and were well respected in the music community. Thus, the foundations
for Soulive were laid long before the band even existed.
Many things about Soulive are already becoming somewhat mythical,
including the band's initial recording session. Alan and Neal were
at their home in upstate New York and they were itching to do some
recording. They called Jeff Krasno (Eric's older brother) in New
York City because they knew that Eric was staying with him for a
couple of days. According to Jeff, this is "one of those classic
music stories." Alan asked Eric to come up and record, and Eric
couldn't make up his mind. He went back and forth between going
and not going, and the decision was finally clinched when Alan said
that he could give Eric a ride back to Boston. Upon arriving in
Woodstock, Eric and the Evans brothers rehearsed the tunes and set
up a makeshift recording studio in the living room. That session
was the first time that the three of them played together and produced
the EP Get Down! Before Soulive had ever played a gig, they already
had a product to sell.
The band also had a manager in place at their inception. Kimberly
Evans, Alan's wife, was ready to manage Soulive even before Eric
rounded-out the trio. "I've been involved with Soulive since its
origin, before the group and their music would become known as Soulive,"
Kim told me. "I am fully aware of the immense talent and pure magic
of brothers, Alan and Neal, when they play together," she added.
"Eric was just the icing on the cake and has proven to be the missing
link Soulive needed to really become something special."
Soulive began to take their act on the road, playing a handful
of small shows in Woodstock, NY; Brattleboro, VT; and Boston, MA.
In March of 1999, the band enlisted Todd Walker, who was working
for Gamelan at the time, to be their agent. Walker was chosen as
the band's original agent because he had done work with Lettuce
in the past and had developed a strong relationship with Eric. As
the band began light touring, they started talking with Jeff Krasno
about recording another CD. Jeff had a recording studio in New York
City and was the one who mastered Get Down! Jeff, and his partner
Sean Hoess, had been thinking about starting a record label out
of the studio for many years and were just waiting for the time
to be right. With Soulive's obvious potential, and numerous other
logistical factors falling into place, Velour Recordings was founded
and after brief negotiations Soulive was the label's first signing.
In late May of 1999, the band played their first New York City
show at Baby Jupiter, a small showcase room in the Lower East Side.
Soulive started to play at Baby Jupiter every other Friday night
and the buzz started spreading like wildfire. As Walker told me,
"the word of mouth just got louder and louder. I don't know anyone
who has left a Soulive show and hasn't felt that it was absolutely
ridiculous." The band played back-to-back shows at Baby Jupiter
in August of 1999 which were completely packed until 4 AM. Remarkably,
Soulive's next New York City show after that was a sold-out CD release
show at the Wetlands in December of 1999. The band had never played
at Wetlands before and had filled the club on their first try. At
this show, Velour Recordings put out their first CD, Soulive's Turn
It Out.
So much happened between those first Baby Jupiter shows in May
of 1999 and the Wetlands show in December of 1999, it really is
hard to keep track. Soulive developed a strong relationship with
John Scofield and played a couple of shows with the jazz legend.
Scofield's support of Soulive has been invaluable to the band. Soulive
played at the Berkshire Mountain Music Festival in the summer of
'99 with Scofield and another legend, Oteil Burbridge. They opened
for Robben Ford on a national tour in November of 1999. The band
toured the Southeast with Derek Trucks. And, somewhere, somehow,
in the middle of all of this, a package was sent to Blue Note Records.
The package was addressed to Bruce Lundvall, the president of Blue
Note, and found it's way to the desk of Eli Wolf, the manager of
A&R. In the envelope was a very early photo of the band and two
songs from a live show. The only contact information was Kimberly
Evan's phone number and Todd Walker's phone number. Wolf listened
to the music and was blown away. "I had a very emotional response
right off the bat…basically, I lost it" Wolf said. In a bizarre
twist that just adds to the Soulive mystique, Wolf can't even remember
who exactly the package came from. Regardless, Wolf made it his
business to be at the Wetlands CD release show that was coming up.
It was at the packed Wetlands show that Wolf got exposed to the
rest of the band's material. Before the show, Wolf had still only
heard the two songs sent to him. According to Wolf, "the show was
incredible" and he became seriously interested in the band. Word
travels quickly in the jazz record community and before long Verve
was also courting Soulive. The band's original agreement with Velour
Recordings seemed like a potential stumbling block, but there really
was no way that Velour could offer the same thing as either Blue
Note or Verve. Jeff Krasno related a story to me about this point.
He remembered sitting in Velour's offices with the members of Soulive
on the first day they were recording Turn It Out. Jeff told Alan,
Neal, and Eric: "If everything goes according to plan, maybe some
day Blue Note will be interested in the band. The last thing I would
want to do is hold back Soulive." Everyone started laughing at the
notion of the legendary jazz label being interested in the project.
Little did they know that they'd be signed to Blue Note Records
less than two years later.
If you are keeping track, you've probably realized that the Soulive
organization is a tight-knit family. Two of the band's members,
Alan and Neal, are brothers. Alan's wife, Kim, is the band's manager.
Eric's brother, Jeff, signed Soulive to their first record deal.
But, there still was one more relative waiting in the wings. Ron
Kaplan, a booking agent at Monterey International, is Eric and Jeff's
uncle. Kaplan has been dispensing advice to Eric going back to the
early Lettuce days. Kaplan, who was responsible for putting Soulive
on the Robben Ford tour, always had his eye on his nephew's new
group, but wanted to wait for the band to be ready before getting
fully involved.
The band already had a booking agent in Todd Walker, but it was
basically the same situation that Jeff Krasno encountered with Blue
Note. Walker headed up an agency at Gamelan and booked approximately
five other developing bands. Kaplan works at Monterey, a huge company
that counts Phish, Dave Matthews, Aerosmith, Los Lobos, Susan Tedeschi,
and many other huge acts as their clients. As Kaplan explained:
"Soulive needed someone with more experience on the national front."
The band left Walker in an amicable split. "I would obviously like
to still be with them," Todd said, "but I told the guys from the
beginning that I'd never get in the way of them making it."
For Velour and Walker, working with Soulive proved to be a huge
stepping-stone for both of them. Jeff Krasno and Sean Hoess built
their record label around Soulive and developed countless press
and radio contacts (not to mention credibility) because of Soulive's
success. On the horizon, expect to see some great releases from
Velour Recordings. With projects like Kudu, Topaz, Baba, and Shuman,
Velour is building a strong roster of diversified music. A parallel
can be seen in Walker's present situation. After leaving Gamelan
and disbanding his roster, Todd quickly got a job as an agent at
International Music Network. "If it wasn't for having Soulive as
a focal band on my roster at Gamelan," Walker said, "I probably
wouldn't have my current job." These days, Walker is booking shows
for Buena Vista Social Club, Herbie Hancock, Wayne Shorter, Youssou
N'Dour, Baaba Maal, and others. Both Jeff and Todd were fully aware
of the clout of Monterey and Blue Note and there really was no choice
but to step aside and let things take there course.
It is this kind of selfless dedication that Walker and Velour have
always shown to Soulive. From the beginning, both the band's original
agent and record label were not necessarily being compensated in
proportion to the effort they were putting in. It is a matter of
basic math: a young, developing band simply does not make that much
money, but still needs hours and hours of work to be done. So, for
a young band to get off the ground, you need to find people who
truly believe in the project and are willing to make some sacrifices.
Soulive found these early champions of their music in Walker and
Velour Recordings. Without this early foundational work, Soulive
would almost definitely not have had such a quick rise to the level
they are at now. Eric Krasno echoed these thoughts, saying: "I'm
thankful for all the people who invested in us early on…we couldn't
have done this without them." The story has a happy ending because
it appears that the future of Velour Recordings and Todd Walker
are just as promising as what lies ahead for Soulive.
As a band gets more powerful people involved on the business side
of things, it means that the musicians will have even more time
to concentrate on making music. This is especially exciting in the
case of Soulive because their sound melds flavors of jazz, soul,
R&B, funk, hip-hop, and jamming. With such diverse influences, the
evolution of the band's music is quite unpredictable. As Soulive
continues to play together and record together (they have a four
record deal with Blue Note), we can probably expect to hear a broad
range in the music they release. If the band's first two years are
any indication, the listening public is going to eat up whatever
Soulive dishes out.
Lee Seelig, as always, invites readers to email
him.