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This past summer, from July 11 to August 13, I was on the road with
Addison Groove Project and Uncle Sammy for both bands' first extensive
tour. In just over a month, we managed to play 24 concerts in 10 states
(and one show in Washington, DC). Four of the musicians even played the
National Anthem at two minor league baseball games along the way. I was
the tour manager which meant that I booked all of the shows (with a
couple of exceptions), solicited our sponsors, and tried my best to
oversee all aspects of the tour including promotions, logistics, and
everything else. While we were on the road my role shifted to being the
road manager and sponsorship representative. Now that I have had just
about one month to absorb my experience of the past summer, I would like
to share what I have learned with all of you.
1. DOING LAUNDRY WILL ALWAYS DELAY DEPARTURE. For some reason, the
dryer never works quickly when you are on a schedule. A corollary to
this statement is that half-dried clothes will smell really bad in about
an hour.
2. DO NOT LEAVE YOUR PERCUSSION SET-UP TOO CLOSE TO THE FRONT OF THE
STAGE. I don't know what it is, but drunk people seem to think that they
can just get up on stage and jam on the congas. One night, I had to
threaten to throw a man out of the show if he did not leave the stage
alone. Some people just don't understand that the stage is for the band!
3. GOING TO SLEEP AT 6 AM IS NORMAL. We saw the sunrise quite a lot
and we got used to it rather quickly. I must admit it is a weird feeling
to wake up at 1 PM and it feels early.
4. MUSICIANS LIKE TO BE WHERE THEY ARE. As the road manager, you
can probably see how this could be a little bit annoying. I can honestly
say that I never figured out a good way to try and get everyone moving
(I'm sure the guys would agree with this). My method was to give updates
starting about an hour out. "Fellas, we need to leave in an hourjust
letting you know." I would give reminders about every 15 minutes until
the last 15 minutes when I would be extra annoying. Invariably, we would
always leave about 15 minutes too late (which would actually be right on
time because I would factor in the 15 minutes of being late).
5. YOU WILL FORGET WHAT DAY IT IS AND WHERE YOU ARE. On the road,
things definitely get blurry. Hopefully, you won't forget what month it
is.
6. YOU WILL MEET A LOT OF PEOPLE. Anyone who has traveled a lot
(with or without a band) knows this to be true.
7. IT IS VERY DIFFICULT TO BE HEALTHY WHILE ON THE ROAD. Physically
and mentally, it requires a lot of effort to carry over any habits you
have from "regular" life onto the road. A constant diet of fast food,
pizza, or junk food is pretty much standard fare for the struggling
musician. The beer tickets don't help either.
8. MUSICIANS ARE NOT GOOD AT BUDGETING THEIR PER DIEM MONEY. Every
so often, I would give the guys their money for a couple of days at
once. This is not the best idea especially when you factor in the late
night alcohol consumption (which can get costly when the beer tickets run
out).
9. FRIENDS OR FAMILY NOT ON THE ROAD WILL HAVE A DIFFICULT TIME
RELATING TO YOUR EXPERIENCE. Throughout the tour, I definitely had
issues keeping in touch with those people who are important to me outside
of the music business. I think that people not on the road really can't
understand what you are going through.
10. WHEN YOU THINK IT CAN'T RAIN ANYMORE, IT PROBABLY WILL. This
rule only applies to this past summer, but I had to mention the constant
rain somewhere. I could not believe how many nights it absolutely
poured. Thankfully, the rain actually cleared at Berkfest for AGP's set
(which was a definite highlight of the tour for me). Road managers take
note: rain is not good for business, but you can spin it positively.
Say, for example, that your show in Philadelphia doesn't do so well but
it rains all night. So, when you get paid for the night, you say
something like: "Man, I bet if it wasn't pouring we would have gotten
more people out here." Whether it's true or not, it can't hurt to put
the thought into the promoter's mind.
11. IT CAN BE SHOCKING TO MEET SOMEONE IN PERSON WHO YOU'VE SPOKEN TO
ON THE PHONE MANY TIMES. As a booking agent, I speak to a lot of
different talent buyers and I always create a mental picture of them in
my head. Then, you meet the guy and he's 20 years older than you thought
and has the longest hair you've ever seen. I sensed that people felt
this way about me as well. I would introduce myself to someone and
they'd say: "You're Lee Seelig??!!" I'm still trying to figure out what
they were picturing.
12. MUSICIANS DO NOT LIKE TALKING ABOUT BUSINESS BEFORE A GIG. About
a week into the tour an official rule was made (by John Hall, AGP's
bassist) that I could not bring up anything business related within an
hour before show time. I did not always stick to the rule, but I tried
my best. Damn musiciansthey're so sensitive.
13. BEING ON TOUR IS NOT ALL FUN AND GAMES. Granted, the entire tour
was basically one big party, but there was a lot of work to be done every
day. I found being on the road to be very stressful and quite exhausting
(and I wasn't even playing music for 2 hours every night). I think it is
worth mentioning that all thirteen of us on the road worked very hard and
put in ridiculous hours. Ultimately, when you are on tour, your whole
life is the tour.
It truly was a great experience to work on a project where so
many different people come together to take on such a wide range of
roles. When you see how many people there are to thank, it should give a
good idea of what it takes for all of the pieces of the puzzle to come
together.
First and foremost, I would like to thank every single person who
came to our shows. The response we got from the audience was great night
after night and hopefully both bands have more fans as a result of the
tour. Many people traveled to see numerous shows and I was psyched to
see tapers showing up at almost all of our gigs. The reason the bands
are out there is to play in front of people, and I want the fans to know
that we appreciated each and every one of you.
Without our sponsors this tour never would have been financially
possible. We were proud to have Pyur.com (a great web site that sells
funky attire) as our tour presenter. They even threw a pre-tour party on
July 10 which was a blast. StudentMarket.com (a site for all of the
needs of a college student) was another sponsor and we are thankful for
their endless enthusiasm, understanding, and support. Many of you may
have seen our ads on Jambands.com and Jambase.com, our final two
sponsors. These two sites are the center of this scene (as far as I'm
concerned) and the help they gave us was invaluable. So, a big "thank
you" to Beau and Matthew from Pyur.com, Christian and Oren from
StudentMarket.com, Dean from Jambands.com, and Andy and Ted from
Jambase.com.
Next in line for absolute praise is all of the wonderful people
who opened their homes to us along the way. We stayed in hotels about
five different times and everywhere else we were able to find friends or
family who were willing to put up 13 dirty, smelly guys. All of you have
restored my faith in the human race. It is amazing to have someone let
you stay in their home and then they also buy everyone bagels or cook us
all breakfast. People were way too nice to us and it actually made me
feel a bit uncomfortable at first. I got over that quickly. No
disrespect to anyone, but Jack and Kat's hot tub was the clear highlight
and brought "hospitality" to a new level.
Even though we were two bands, on about nine of the shows we had
other bands playing on the bill. These bands were great to work with and
helped us out by exposing our music to their fans. Please support these
musicians/bands who we were more than happy to have associated with our
tour: Sirious, Soulive, Cosmic Dilemma, Peter Prince, Aaron from Percy
Hill, Tim from Psychedelic Breakfast, Treehouse Union, The Ally,
Homunculus, Nomadic Design, Mori Stylez, and Everything Bagels.
Each venue or promoter also deserves kudos. Every night we were
dealing with a different club and the waiters, bartenders, managers, and
security staff were almost always nice to us (except for a couple of
places). In the cities where I booked the show through a promoter, we
were always taken care of. I do not have enough space to go through the
entire list of each city, but a couple of people who REALLY hooked it up
were: Alex at Higher Ground, Jake at Wetlands, Rob in Stanhope, Kevin in
Red Bank, Steven at the Bullfrog, LJ in West Virginia, Stu at The Haunt,
Herby 1 in Syracuse, Mike at The Rhinecliff Hotel, and Marc at Club
Helsinki. All of these guys went above and beyond the call of duty for
us and they deserve a special mention.
I absolutely have to thank Jeff Waful (Uncle Sammy's manager and
the daily news editor for Jambands.com) and Steve Sylven who was the tour
publicist. These guys worked very hard on this project from day one and
they held down the fort while we were on the road. Both Jeff and Steve
traveled to numerous shows and their presence definitely upped the energy
level. I also want to send out my thanks to everyone at Gamelan where I
worked before going on the road. I would never have been able to book
all of the shows without the platform that Gamelan provided for me.
Thank you to Andrew for giving both bands a slot at Berkfest and thank
you to Howie for being there when we needed him. Todd Walker also
deserves a lot of credit for the tour because without his help I wouldn't
have known who to call in almost all of the cities. Todd is the man and
there isn't much more to say than that. I hope our paths cross again in
the future.
Finally, I want to express my satisfaction with my twelve
traveling companions. Each person on the road had a job to do and
everyone did their job well. The guys in Addison Groove Project and
Uncle Sammy played their hearts out night after night and that is no easy
feat. Special recognition needs to go out to Aaron Cohen, the tour's
"merch-guy," and Steve Sokol, the tour's front-of-house sound engineer.
In completely different ways, both Steve and Aaron made sure that things
were always exciting for me.
Throughout the tour, I was especially surprised at how well
everyone related to one another. The musicians from Uncle Sammy and
Addison Groove Project barely knew each other and still got along
amazingly. At almost every show members of AGP would sit-in with Uncle
Sammy (or vice versa) and it definitely kept things fresh. Some of those
moments that were created were priceless. I recommend getting the tapes
from 123 Pleasant Street in Morgantown, West Virginia (7-31-00) and you
will see what I am talking about. That was one of our least crowded
shows and my absolute favorite.
More than anything, I loved watching the bands develop on a nightly
basis. Neither band had ever played so many gigs in such a concentrated
time period, and I am proud to have been a part of that. It was exciting
to see the musicians feel more confident about their playing as the music
got tighter and tighter. Above everything, I am a fan of Addison Groove
Project and Uncle Sammy and it was a privilege to travel with them for a
month. I definitely had my ups and downs while on the road, but I would
not trade the experience for anything.

Lee Seelig prides himself on being a great booking agent and a
horrible road manager. Email him at leemseelig@hotmail.com if you so
desire.
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