Lollapalooza has announced Lollapalooza Israel, set to take place August 20-22, 2013 in Tel Aviv’s Yarkon Park. Israel joins Chile and Brazil as the third international location for the festival, in addition to the US festival taking place this weekend in Chicago. Lollapalooza Israel will be the first-ever large-scale international music festival in the country.

“Israel is an incredibly sophisticated music market,” says Marc Geiger of WME Entertainment, a partner of Lollapalooza, LLC. “Consumers have a voracious appetite for entertainment, yet there has never been a major music festival. To me, this combination screams Lollapalooza.”

“NMC United and Plug Productions Generator are thrilled to join the international family of Lollapalooza,” states Ilan Elkayam, promoter at Plug Productions Generator. “Hosting the festival in Tel Aviv is both an honor and a privilege for us and we are super excited to bring the global and wonderful experience that Lollapalooza is to the people and the city.”

“Lollapalooza began as music’s premier traveling festival,” says Farrell. “As a musician, I really missed the days when we were on the move. In the last few years we’ve widened our scope, presenting Lolla to the ‘festival generation’ around the world. Next stop- Tel Aviv.”

For more information on Lollapalooza Israel, visit the Lollapalooza website.